AT&T Connected CommunitiesSM Provides a Competitive Advantage for Modern Digital Dwellings
By Rick Hubbard, Vice President & General Manager, AT&T Connected CommunitiesSM
Many of today’s residents are embracing the digital lifestyle and demand advanced entertainment and communications options as soon as they move in.
By addressing this need—and turning it into an opportunity—a growing number of savvy builders, developers and property owners are gaining a clear competitive advantage in today’s challenging market by selling the benefits of a fully connected, digital residence — even before the potential resident steps through the front door.
Built-in, next-generation services are no longer considered an optional feature for new single-family residential developments, condominiums and multi-family properties. Innovative home entertainment and communications options have become as important as other standard community amenities, like pools and clubhouses. Providing these capabilities is necessary to attract and retain today’s discerning customers, and has the potential to increase the value of their communities over time. The ability to offer these technology amenities from day one through an experienced service provider is a significant differentiator which brings many benefits to builders, developers, property owners and their residents alike.
Now operating throughout AT&T’s 22-state local service area, AT&T Connected CommunitiesSM helps single-family developers and multi-family property managers and owners attract and retain customers with reliable, end-to-end entertainment and communication solutions. And with a single, monthly recurring “bulk” bill option for all contracted units, property owners and developers can take full advantage of below-retail pricing, increased savings on equipment costs and rewarding financial incentives. AT&T also works to simplify planning and placement of our extensive, fiber optic network within the community—from conception to completion of a project.
Technology Requirements and Infrastructure
AT&T is the leading provider of broadband services in the U.S., and has the flexibility to deliver a full suite of advanced IP-based services, including IPTV, Wi-Fi, WiMAX and satellite-based broadband, in many service areas through its own dedicated network. AT&T’s infrastructure is rigorously engineered for future anticipated demands, and can evolve to support new technologies, extensive capacity needs and flexible environments from the start.
AT&T also gives customers the convenience of multiple services from a single provider with a single bill, thus providing both breadth and depth of coverage by one company in a “bundled” service offering, which could include:
- Wireless with the best coverage, and reliable local and long distance phone services
- AT&T High Speed Internet with home networking capability; with or without home phone service
- Advanced TV: Your new choice in TV with 100% all-digital programming, Video On-Demand, multi-stream and remote access DVR functionality, Total Home DVR (coming soon and available in some neighborhoods) , 1-touch access to personalized weather, stock or sports scores and photo sharing
When combined with the stability and depth of extensive local resources, including customer support and the ability to offer advanced applications in the future, AT&T is equipped to deliver a unique value proposition to customers, combining competitive prices, advanced services and unmatched value.
Gaining an Edge
Providing state-of-the-art communications technology for customers can make a tremendous difference in improving a community’s attractiveness and retention. Working closely with AT&T Connected CommunitiesSM can help builders, developers and property owners realize these benefits by offering a full suite of next-generation services that are irresistible to current and potential residents.