In January 2007 AT&T commenced their title sponsorship of the AT&T Williams team and simultaneously undertook an ambitious project with the company behind the team, Williams F1, to revolutionise their infrastructure and provide cutting-edge services to help give a technological advantage.
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Technological innovation has revolutionised the way that businesses operate today. The Internet and the increasing number of mobile communication methods have had a profound effect on how companies communicate, and have propelled them toward new and more complex business models.
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